Buy/Sell/Hold Report #1

BUY CeeDee Lamb, WR, Cowboys

We all thought the Dallas offense was in big trouble when QB Dak Prescott went down. Then Cooper Rush went out and supported a 7-75 receiving line for Lamb on 11 targets. That constituted 35.5% of Rush’s pass attempts for the game, 36.8% of his completions and 31.9% of his passing yards.

Lamb has garnered 11 targets in each game so far, 30% of the team’s total pass attempts. We’ll see whether the number stays up in that range once Michael Gallup returns, but that’s certainly not an unprecedented range for a team’s lead wideout. And growing his target share was arguably the biggest question facing Lamb entering the season.

Still, while he’s delivering (so far) on that front, the production has yet to arrive. According to Pro Football Focus’ numbers, there is no WR in the league with a larger negative gap so far between “expected” PPR points and actual PPR points.

The Lamb drafter is certainly feeling that lack of points through 2 weeks. And the 7-75 receiving line of Week 2 likely wasn’t enough for a lot of them to feel vindicated, placing Lamb just 24th among PPR wideouts for the week.

We don’t know yet how soon Prescott will return, though the Cowboys were encouraged enough to keep him off IR. And Rush showed Sunday – plus last year at Minnesota (325 yards) – that he’s not a zero. To us, Lamb looks like he should at least be fine on volume the rest of the way, with the ceiling of a guy drafted among the top 8 WRs.