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Ladd McConkey Dynasty Value

By Kevin English | Updated on Thu, 02 May 2024 . 2:30 PM EDT
Ladd McConkey Dynasty Value: Does his college profile match the draft season hype?

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McConkey quickly climbed Georgia's depth chart.

He led Bulldog WRs in catches, yards, and TDs from 2021-2023, thriving both as a short and long-range target.

Although he’s not physically imposing (6’0, 186) McConkey’s burst and change-of-direction skills allowed him to uncover seamlessly.

But what does the future hold for his dynasty value in Los Angeles?

Let's tackle that question and more.

 

Ladd McConkey Dynasty Values

Dynasty 1-qb Dynasty Superflex
Non-PPR 34.2 Non-PPR 20.4
PPR 35.2 PPR 23.6
TE Premium 34.8 TE Premium 23.7

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Ladd McConkey Draft Profile

Position: WR
Height: 6'0
Weight: 186
BMI:
25.2
Draft Age: 22.5
NFL Draft Pick: Round 2, Pick 2


Draft Sharks Model Score: 7.71
Analytics Score: 0.62
Film Score: 0.51
Production Score: 0.38

Ladd McConkey Combine Results

Wingspan Arm Length HAnd Size 40-yard Dash 10-yard split
72" 30 2/8" 8 5/8" 4.39 1.52
Bench Press Vertical Broad Jump 3-cone drill 20-yard shuttle
13 36" 10'4" - -

Percentiles vs Combine WRs since 1999, per MockDraftable

 

Ladd McConkey College Stats

Games targets receptions receiving yards yards per catch RECEIVING tds
2021 15 39 31 447 14.4 5
2022 15 82 58 762 13.1 7
2023 9 37 30 478 15.9 2

Underdog Turned Contributor

McConkey joined Georgia as a three-star recruit in 2020. A redshirt year followed.

He soon made an impact, though, finishing second or tied for second in catches, yards, and TDs in 2021. (TE Brock Bowers led the squad across the board.)

McConkey outproduced WRs Adonai Mitchell and Jermaine Burton, the former a potential Round 1 pick and the latter profiling as a mid-rounder.

McConkey spent nearly half his time in the slot and primarily ran shallow routes (8.9-yard average depth of target). Come 2022, though, he’d showcase more versatility.

Momentum Builds 

It’s always encouraging to see meaningful contributions from a redshirt freshman.

The good vibes continue when that talent shines brighter in Year 2.

That was the case with McConkey, who set what would stand as career highs across categories (58-762-7). This time, he played 75.1% of his snaps out wide, while his aDOT jumped nearly 4 yards.

The raw numbers don’t pop compared to the top WR prospects in this class. But consider the presence of Bowers, a dynamic TE/WR hybrid who commanded targets. 

Also note: Georgia QBs averaged only 30.8 passes per game across McConkey’s three seasons. At the same time, Georgia's defense allowed fewer than 16 points per game.

So he never benefited from a high-volume passing game.

Injuries Slow Progress

McConkey suffered a back injury in August 2023, forcing him to miss the first four games.

“It's killing him not to be out there … it's all he wants to do,” HC Kirby Smart said in September, via the Athens Banner-Herald. “That's been hard on him. Hopefully he gets healthy enough to help us.”

McConkey would go on to miss late-season time with an ankle injury. In between, he’d flash the dynamic skill set that surfaced in 2021 and 2022.

In fact, McConkey set career highs in yards per catch (16.1) and yards per route run (3.26). The YPRR figure ranked eighth among 409 WRs with 35+ targets. (McConkey saw 37.)

So he showed elite efficiency alongside a growing portfolio of big plays. 

But is there enough here to project meaningful dynasty value for McConkey?

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Ladd McConkey Highlights

Games watched: Florida (2023), Alabama (2023), Auburn (2023), Oregon (2022), South Carolina (2022), Kent State (2022)

McConkey Might Be More Than You Think

Let’s get one thing straight: McConkey is not your prototypical slot receiver.

He’s not a throwback, short-range slot like Wes Welker or Julian Edelman.

And he proved it at Georgia with his ability to play outside and beat SEC DBs deep. From 2021-2023, McConkey ran 70.3% of his snaps out wide (per PFF). 

Remember, he ran a 4.39 forty. Here's a good example of him showing it off on a double move:

Ladd McConkey's dynasty value gets a boost because of his excellent stop/start ability.

Dangerous After the Catch

Now, his speed and suddenness certainly showed up on shorter routes. In fact, that was a point of emphasis for HC Kirby Smart.

25.3% of McConkey's career targets came on screens. He forced a missed tackle every 3.9 catches. That's ahead of Marvin Harrison Jr. (9.6) and Rome Odunze (6.4) and only slightly behind Malik Nabers (3.2).

Here, we see him break one tackle, outrun a couple of defenders, and pick up the first down.

Run-after-catch talent is just one reason to highlight Ladd McConkey as a dynasty WR to watch.

Route-Running Quicks

McConkey's elusiveness showed up as a route runner. His release packages allow him to dodge press coverage -- a tactic he might see more of in the pros.

In the next clip, McConkey makes a nice grab against Florida CB Jason Marshall Jr., one of the top CB recruits in the 2021 cycle and a future pick in the 2025 draft.

Ladd McConkey enters the NFL having faced some of the best competition in the SEC.

All-Around Threat

This final clip provides a nice summation of McConkey's game. He's crafty, quick, and capable of quickly hitting his top speed. 

The tape often shows opposing DBs taking poor angles on tackle attempts -- evidence of McConkey's excellent play speed.

Aside from ideal size, McConkey shows a lot of the characteristics of a future difference-making WR for dynasty.

Where He Might Struggle

At Georgia, McConkey fared just fine on contested catches. But his play strength often showed up as below average when trying to break tackles.

Note: His arm length (10th percentile), wingspan (9th percentile) and hand size (6th percentile) aren't ideal for the NFL. At nearly 6'0, 186 pounds, he won't have a raw size edge over most DBs.

 

Ladd McConkey Team Fit: Los Angeles Chargers

The Chargers lost 320 targets with the departures of Austin Ekeler, Keenan Allen, Mike Williams, and Gerald Everett. 

So McConkey certainly enters with a chance to lead this group in catches. He brings the inside/out versatility and sticky hands to quickly develop into a go-to target for Justin Herbert.

Sure, the Chargers figure to lean run with a Jim Harbaugh/Greg Roman brain trust. But a lack of pass-catching alternatives (Josh Palmer, Quentin Johnston) make L.A. a strong day one fit.

Dynasty Value Conclusion

McConkey checks in as our WR7. He's our 10th-ranked player in 1-QB setups; 13th in superflex. So you can consider him in late-Round 1/Round 2 of rookie drafts.

(Check his rookie ADP to see if he's making it that far on average.)

We're buying a high floor here. McConkey's combo of speed and route-running chops should have him earning fantasy-friendly targets in year one. But physical limitations and a lack of standout college production make a top-end ceiling tough to project.

Still, if he maxed out as a low-end WR2, you'll be getting a fine ROI.

  

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Kevin English Author Image
Kevin English, Senior Analyst
Kevin brings 15 years of experience as a fantasy analyst and mid-stakes competitor across various formats (redraft, best ball, dynasty, DFS). His work has been featured on The Mercury News, Rotoworld, and FantasyPros.
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