Projected Role & Competition
The Cardinals return their top three targets from last year in Harrison, Trey McBride, and Michael Wilson.
Harrison is locked into a full-time role, but his target projection is murkier.
McBride’s a good bet to lead Arizona in targets after posting 28.2% and 26.0% shares the past two seasons.
Wilson is coming off a breakout third season, tallying 78 catches for 1,006 yards and 7 TDs. The vast majority of that damage came with Harrison out or limited, though. Harrison out-targeted Wilson 59 to 32 in his eight healthy games.
But Wilson was the better receiver last year by most metrics, including:
- Yards per route (1.59 to 1.58)
- PFF receiving grade (76.4 to 67.6)
- ESPN receiver score (62 to 54)
Wilson figures to have a bigger role this season. And it’s even possible that Wilson leads the WR corps in targets.
The Cardinals also spent the third overall pick on RB Jeremiyah Love. He’ll play a big role right away, including in the passing game. Love caught 55 balls and averaged 9.4 yards per catch over his final two seasons at Notre Dame.
Supporting Cast
The Cardinals are in rebuild mode, planning to trot out Jacoby Brissett as their Week 1 starter. Brissett kept the offense decent over the final 12 games of last season. But we’re still talking about a 33-year-old journeyman with 6.6 yards per attempt for his career.
There’s also a chance we see third-round rookie Carson Beck under center at some point this season.
QB play is a concern for Harrison’s 2026 outlook.
Coaching & Offensive Scheme
Arizona features a new coaching staff led by HC Mike LaFleur, who is expected to call offensive plays.
LaFleur spent the past three years as Rams OC but did not call plays. He also spent seven seasons working under Kyle Shanahan from 2014 to 2020.
LaFleur’s only play-calling experience came with the Jets in 2021 and 2022. Both teams finished bottom-8 in total yards and points, although it’s tough to pin too much blame on LaFleur when his QBs were Zach Wilson, Mike White, and Joe Flacco.
LaFleur’s offenses were relatively balanced in terms of run/pass split, registering pass rates over expected of +3.9% and -0.6%.
Considering LaFleur’s history, the team’s personnel, and the fact that this likely won’t be a good team, expect the Cardinals to be a balanced to pass-leaning offense this season. But don’t expect them to throw anywhere near as much as they did last year.
Paths to Ceiling
When healthy last year, Harrison quietly produced like a fantasy WR2 as Arizona's No. 2 target. If Brissett performs like he did last year and Arizona remains in the top half of the league in pass volume, Harrison could deliver WR2 production again.
Risk Factors
Harrison could lose target share to the ascending Michael Wilson and rookie Jeremiyah Love.
There’s also implosion potential with an offense that will be quarterbacked by some combination of Brissett, rookie Carson Beck, and Gardner Minshew.