Projected Role & Competition
The Cardinals return their top three targets from last year in Wilson, Marvin Harrison, and Trey McBride.
McBride is a good bet to lead Arizona in targets after drawing 28.2% and 26.0% shares the past two seasons.
The Cardinals also spent the third overall pick on RB Jeremiyah Love this spring. He’ll play a big role right away, including in the passing game. Love caught 55 balls and averaged 9.4 yards per catch over his final two seasons at Notre Dame.
The big question is how targets will be split between Wilson and Harrison. Harrison was the clear leader when healthy last year, out-targeting Wilson 59 to 32 in eight games in which he played a snap rate of 70+%.
But Wilson was the better receiver by most metrics, including:
- Yards per route (1.59 to 1.58)
- Pro Football Focus receiving grade (76.4 to 67.6)
- ESPN receiver score (62 to 54)
Expect Wilson’s role to be bigger even when Harrison’s healthy this year. There’s a chance that Wilson leads the WR corps in targets.
Supporting Cast
The Cardinals are in rebuild mode, planning to trot out Jacoby Brissett as their Week 1 starter. Brissett kept the offense decent over the final 12 games of last season. But we’re still talking about a 33-year-old journeyman with 6.6 yards per attempt for his career.
There’s also a chance we see third-round rookie Carson Beck under center at some point this season.
QB play is a concern for Wilson’s 2026 outlook.
Coaching & Offensive Scheme
Arizona features a new coaching staff led by HC Mike LaFleur, who is expected to call offensive plays.
LaFleur spent the past three years as Rams OC but did not call plays. He also spent seven seasons working under Kyle Shanahan from 2014 to 2020.
LaFleur’s only play-calling experience came with the Jets in 2021 and 2022. Both teams finished bottom-8 in total yards and points, although it’s tough to pin too much blame on LaFleur when his QBs were Zach Wilson, Mike White, and Joe Flacco.
LaFleur’s offenses were relatively balanced in terms of run/pass split, registering pass rates over expected of +3.9% and -0.6%.
Considering LaFleur’s history, the team’s personnel, and the likelihood this won’t be a good team, expect the Cardinals to run a balanced to pass-leaning offense. Don’t expect them to throw anywhere near as much as they did last year.
Paths to Ceiling
Wilson outplayed Harrison last year, so there’s a chance he emerges as Arizona’s No. 1 WR and No. 2 target this season.
If that happens, and Brissett plays like he did last year, Wilson could be a weekly WR3 in fantasy.
Risk Factors
Pedigree alone could keep Harrison ahead of Wilson in opportunities. That would leave Wilson third or maybe even fourth in targets, behind Harrison, McBride, and potentially Love.
There’s also implosion potential with an offense that will be quarterbacked by some combination of Brissett and rookie Carson Beck.