Production & Fantasy Finishes
Lamb delivered a strong PPR season despite missing three games with a high ankle sprain, catching 75 of 117 targets for 1,077 yards and 3 TDs. That volume drove a strong per-game PPR finish:
- WR21 in total PPR points (200.9)
- WR10 in PPR points per game (15.45)
- WR7 in expected PPR points per game
- Four weeks as a top-12 PPR WR
- Nine weeks as a top-24 PPR WR
Usage & Role
In 2025:
- 117 targets in 12 games
- 25.7% target share
The Cowboys added George Pickens last offseason, but Lamb’s target share remained consistent from 2024.
- 2023: 29.5%
- 2024 (with Dak): 25.8%
He consistently operated as the leader of the passing offense, even with the Pickens addition.
Dallas also heavily prioritized WRs, with the position drawing 64% of the team’s WR targets (seventh in the NFL).
That structure supports sustained high volume for Lamb.
Efficiency & Regression
Lamb’s 2025 efficiency was mixed, but the positive indicators are strong:
- Career-high 11.7 average depth of target
- Career-high 14.4 yards per catch
- 9.2 yards per target (career-best, up from 8.8)
- 2.37 yards per route run (third-best mark among six seasons)
Lamb settled into a more explosive downfield role with his deeper aDOT and extended yards per catch.
On the negative side, Lamb struggled scoring TDs with the addition of Pickens. He scored only 3 TDs (compared to 9 TDs for Pickens). Those 3 TDs were only 10% of the Cowboys TD catches for the year.
Lamb hit a career low in TD rate (4.0%) in 2025. It was the lowest TD total of his career, with the next lowest being 5 TDs as a rookie in 2020.
That TD dip hurt Lamb more in 0.5 PPR and non-PPR leagues, but it looks more like bad luck than a role change:
- 6.6 expected TDs
- 8.8% expected TD rate
- 7.7% career TD rate entering the season
That makes Lamb a clear positive-regression candidate. His role still created scoring chances; he just did not convert them.
Lamb’s underlying usage reinforces his talent and role:
- 41.1% air yards share (second in NFL)
- 3.1 yards of separation (21st)
- 6.0-yard average cushion (48th)
Lamb actually had more separation than in 2024 (2.9) and 2023 (2.7). Combined with his large air-yards share, that shows a downfield role in the Cowboys’ vertical passing game. That shows that Lamb can still perform, despite modest separation, at every level of the field.
Offensive Context
The Cowboys offense under HC Brian Schottenheimer proved strong for fantasy production.
They ranked:
- Third in total yards per game
- Fourth in passing yards per game
- Sixth in passing TDs per game
- First in plays per game
- Eighth in pass rate
- Fifth in Expected Points Added per play
Brian Schottenheimer’s Dallas offenses have played quickly over the past two seasons after playing slow :
- 2023: third (66 plays per game)
- 2024: first (64.9 plays per game)
- 2025: third (65.9)
The offense under Schottenheimer typically stays around a 58% pass rate:
- 2023: 58.4% pass rate
- 2024: 61.1% pass rate
- 2025: 58.5% pass rate
The neutral pass rate stayed consistent at 57.7% in both seasons, which suggests that the difference came down more to specific game environments than any shift in philosophy.
The pace means the passing game can support both Lamb and Pickens.
The O-line was more mixed. Dallas ranked 30th in PFF pass-block grade, but third in adjusted sack rate and 19th in ESPN pass-block win rate. They should be more consistent in 2026 with all starters returning.
Injury History & Durability
Lamb suffered a left high ankle sprain in Week 3 and missed four games. He also suffered a concussion in Week 14 but did not miss any games for that.
Lamb has no long-term injury concerns.