Projected Role & Competition
The Falcons used the franchise tag on Pitts in February. That will pay him a little more than $15 million this year, if he and the team don’t agree to a long-term deal before the July 15 deadline.
There doesn’t seem to be much momentum toward a long-term deal. In fact, Pitts has been mentioned as a potential trade candidate throughout the offseason. GM Ian Cunningham even said in March that “it’s my job to listen” to any offers for Pitts.
Assuming he remains on the team, though, Pitts should again be a top-3 option in this passing game.
Atlanta returns Drake London and Bijan Robinson but released last year’s No. 2 WR, Darnell Mooney. He’ll be replaced by some combination of Zachariah Branch, Jahan Dotson, and Olamide Zaccheaus.
Branch looks like the biggest threat to steal targets from Pitts. The third-round rookie feasted on short passes throughout his college career, registering a 5.2-yard average target depth. Pitts worked similar areas of the field the last two seasons, with aDOTs of 8.7 and 7.5 yards.
Supporting Cast
The Falcons will likely have a new QB under center, at least to open the season. Michael Penix Jr. is working back from his third torn ACL and isn’t expected back on the field until August. Atlanta released Kirk Cousins in March.
That leaves Tua Tagovailoa as the likely Week 1 starter. Tua had a couple of strong seasons in 2022 and 2023 but disappointed the past two years.
Tagovailoa at least seems like a fine fit with Pitts’ game, with a career 7.8-yard average target depth that sunk to 6.1 and 7.2 the last two seasons.
Penix, meanwhile, underwhelmed last season but was good enough to support Pitts. The pair connected on 71.7% of their attempts in Penix’s nine games last year.
Coaching & Offensive Scheme
Atlanta canned HC Raheem Morris, OC Zac Robinson, and the rest of the staff this offseason. HC Kevin Stefanski takes over, with Tommy Rees as his OC.
Stefanski spent the last six seasons as Browns HC, compiling a 45-56 record. His first four offenses ranked between 14th and 18th in yards before QB play sank the operation the last two years.
Cleveland was generally a run-leaning offense under Stefanski. Here’s where the team ranked in neutral pass rate and pass rate over expected over the last six seasons:

Rees notably spent the past two years with Stefanski in Cleveland, including as OC last year. Rees took over play-calling from Stefanski in Week 10 last season and is expected to call plays this year.
Based on the history of this coaching staff and the Falcons’ personnel, expect this to be a run-leaning offense in 2026.
TEs have been productive in Stefanski’s offense, though, particularly lately. Here’s how his top TEs have fared in target share and PPR points-per-game rank among TEs:

Paths To Ceiling
Pitts’ role could grow in new HC Kevin Stefanski’s offense, turning him into a top-5 fantasy TE.
Atlanta’s weaponry also remains thin. An injury to Drake London or Bijan Robinson could spike Pitts’ volume, as it did last year.
Risk Factors
Pitts is set to play on the franchise tag in a brand-new offense with an iffy QB room. His volume and efficiency could decline this season, dropping him well outside the top-12 fantasy TEs.