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Drake London - Fantasy Points Outlook

Basic StatsDrake London's Basic Stats

Drake London
ADP: 2.9
Bye: 12
Experience: 3
Age: 23.0
Height: 6'4"
Weight: 213
40 Time: 4.54

Drake London's Weekly Outlook

Week 1 Projections
Rec Rec Yds Rec TDs Fantasy Pts
5.6 73.2 0.46 10.3
Weekly Writeup

Rest Of Way Outlook

Rec Rec Yds Rec TDs Fantasy Pts
4.7 62 0.4 8.6

Drake London's 2024 Projections & Outlook

Scoring

#13 Wide Receiver

236.3 Projected Points

ADP Rec Rec Yds Rec TDs 100 Fum
2.9 84.1 1099.4 7.04 0 0

3D Projections DS 3D Projections

Basic StatsDrake London's Preseason Player Analysis

View WR Fantasy Rankings »

Bottom Line

The stars are aligning for London to break out in Year 3.

Ditching the Arthur Smith offense for a modern offense that utilizes its talent is a welcome change. In addition, the massive QB upgrade to Kirk Cousins gives London the best chance to hit his WR1 ceiling.

His ADP as a WR1 reflects the pure potential London has. We are on board in our 2024 WR rankings, expecting London to make that same impact.

What We Learned Last Year

  • London’s per-game stat lines were similar to his 2022 rookie season:
    • 6.3 targets (down from 6.9)
    • 4.1 receptions (down from 4.2)
    • 54.1 yards (up from 50.9)
    • 13.3 yards per catch (up from 12.0)
    • 0.1 TDs (down from 0.2)
  • His per-game statistics decreased when Taylor Heinicke was playing over Desmond Ridder:
    • 6.25 targets
    • 3.75 receptions
    • 46.5 yards
    • 12.4 yards per catch
    • 0 TDs
  • London ranked as the PPR WR41 in total fantasy points (166.3) and WR45 in points per game (6.3).
  • He missed one game last year (Week 9) with a groin injury. It is the only missed game of his career.
  • He had two top-12 finishes. He also had eight WR37 or worse finishes.
  • London’s target share dipped from 29.3% in 2022 (sixth best among WRs) to 23.1% (27th best among WRs).
  • Among 92 WRs with 40+ targets, London ranked:
    • 25th in PFF’s receiving grade
    • 32nd in yards per route run (1.87)
    • 45th in average target depth (11.7)
  • Among those same WRs, London was 90th in average separation yards (2.2), per NFL Next Gen Stats.

What to Expect in 2024

  • London will play under HC Raheem Morris and first-time OC and play-caller Zac Robinson.
    • Robinson has been on the Rams’ staff since 2019 under Sean McVay, working as the QB coach and pass game coordinator since 2022.
    • Under Robinson, the Rams averaged 628 passes per season.
  • Kirk Cousins signed with the Falcons and will provide a significant QB upgrade
    • Last season Cousins had a superior 85.1 PFF passing grade compared to Desmond Ridder (53.2) and Taylor Heinicke (48.5)
  • The Falcons are expected to be pretty good. They lead the NFC South with a 9.5 win total at most sportsbooks.
  • This expectation of success is largely due to Cousins joining the team. The Falcons’ Super Bowl odds jumped from +4000 before Cousins to +2800 after he signed.
  • London enters his 3rd season at 23 years old. According to our aging curve research, the average WR with London’s profile produces 94% of his peak value at age-23.

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Recent Shark Bites View All Shark Bites »

Kirk Cousins, QB ATL

11:15am EDT 7/25/24

Kirk Cousins Medically Cleared and Taking First Team Reps

Falcons QB Kirk Cousins (Achilles) has been medically cleared for training camp and will take all first-team reps while QBs Michael Penix Jr. and Taylor Heinicke split second-team reps.

View Full Story »

Pro Football Talk's Mike Florio writes that he has "very credible indications" that QB Kirk Cousins is "seriously considering" a move to Atlanta to sign with the Falcons. Cousins' wife grew up near Atlanta, and the Falcons "have always been the top alternative to the Vikings for Cousins," per Florio. Cousins would be a nice fit playing indoors in new OC Zac Robinson's offense with WR Drake London, TE Kyle Pitts, and RB Bijan Robinson. Likewise, a move for Cousins would be excellent news for the fantasy value of Atlanta's key weapons. We should know who Cousins will be playing for in 2024 within the next couple of weeks.

View all Kirk Cousins Shark Bites »

The Falcons are hiring Zac Robinson as their new OC under HC Raheem Morris, according to NFL Network's Ian Rapoport. The 37-year-old Robinson played QB at Oklahoma State from 2006 to 2009. He was selected in the seventh round of the 2010 NFL draft by the Patriots but never attempted a regular-season pass across four seasons. Robinson then spent some time working as an analyst for Pro Football Focus before joining Sean McVay's Rams in 2019 as assistant QB coach. Robinson worked his way up to QB coach and passing-game coordinator over the last two seasons, but this will be his first time calling plays. Robinson's new offense has plenty of skill-position talent in RB Bijan Robinson, WR Drake London, and TE Kyle Pitts, but QB remains a major question mark. Atlanta currently holds the eighth overall pick in this spring's draft.

View all Bijan Robinson Shark Bites »

Falcons WR Drake London had a difficult go in Week 17, catching just 4 of 10 targets for 56 receiving yards vs. the Bears. The second-year wideout ends the fantasy season, having posted six top-30 weekly finishes in PPR scoring, two of which were top-5 performances. London didn’t have a terrible season by any means, but he only saw a bump in PPR points per game from 10.5 in 2022 to 11.1 this year. The bulk of his troubles come from inconsistent volume (6.7 targets per game) and the poor QB play from Desmond Ridder and Taylor Heinicke. Still, he’ll be entering his age-23 season in 2024 and did manage to put up consecutive seasons of 800+ receiving yards. London has a chance to see Atlanta make a QB upgrade in the offseason. Such a move would help his case of potentially elevating his value above being a low-end WR2 in dynasty formats, but we’ll have to remain in ‘wait-and-see’ mode on that front.

View all Drake London Shark Bites »

The Falcons will bench QB Desmond Ridder for the second time this season, The Athletic reports. Ridder mustered just 152 passing yards with one TD and one INT in the Week 15 loss to the Panthers. He's at 10 TDs vs. 10 INTs for the season and ranks 32nd among 33 qualifying QBs in Pro Football Focus' passing grades. This figures to be the end of Ridder's tenure in Atlanta. We'll see where he lands in 2024, but it's likely to be as a backup. QB Taylor Heinicke will take back over for the Falcons vs. the Colts this weekend. He's made three appearances this season, registering a 55.4% completion rate and 6.7 yards per attempt. Those marks are both worse than Ridder's this season.

View all Desmond Ridder Shark Bites »

Dynasty Overview View WR Dynasty Rankings »

Drake London, WR ATL
Dynasty MVP 138.3
Position Rank #13 WR
3yr Projection
5yr Projection
10yr Projection
421
701
1,347
Dynasty Write-up
London's second season proved frustrating alongside HC Arthur Smith and a revolving door at QB. With Smith out of the picture and a QB upgrade in Kirk Cousins -- perhaps Michael Penix Jr. -- London will retain a WR1 ceiling. He turns just 23 in July.
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