Kupp went off for 130 yards and 2 TDs on 9 receptions in the Week 6 rout of the Giants. He was targeted a team-high 12 times as the Giants simply didn’t have an answer for him. His 1st score came on 4th down and he beautifully maneuvered around the pylon, followed by another one later as he got lost in a crossing route and scampered in from 13 yards out.
Kupp is one of the best route runners in the game, and he worked whoever toed the line with him. He has been monstrous this year, leading the league with 7 TDs. Our Comeback Player of the Year is paying off rich dividends to fantasy owners, and he should continue to reap rewards against the Lions at home this weekend.
Kupp has cooled off a bit after his white-hot start to the season. After topping 23 PPR points in Weeks 1-3, Kupp has failed to hit 17 points in back-to-back weeks. In Week 5, Kupp was still dominant, though, securing 7-92. Kupp continues to see elite target volume as he has seen at least 10 targets in every game so far in 2021. This usage has led Kupp to be top 3 in targets, receptions, yards and TDs on the year.
This week Kupp takes on a struggling New York Giants secondary that just allowed teammates Amari Cooper and CeeDee Lamb to find the end zone in Week 5. This matchup should help Kupp bounce back to his high-end WR1 ways this week.
Kupp was close to another big game in Week 4. QB Matt Stafford missed him multiple times, including for 2 TDs -- 1 on an out route at the goal line that sailed over Kupp’s head and another on a seam route from 27 yards out thrown a step in front of Kupp. Kupp also had a drop early in the game.
It was an off day for both guys. But the usage remains super encouraging. Kupp saw another 13 targets -- easily tops on the team and a huge 32% of the team total. He’s sitting on a 34% target share on the season and has seen double-digit looks in all 4 games. That won’t continue, but it’s clear that Kupp is the focal point of the offense.
He’s an easy WR1 the rest of the way with a shot to finish as a top 3 fantasy WR.
Kupp is on his way to a career year as he's now the clear #1 in LA. Yes, the production is off the charts, but behind the scenes it is his usage that is driving the WR1 season. Kupp leads the team in routes run and is back in the slot, seeing nearly 75% of his routes on the inside. This is a major change from 2020 when Kupp ran only 62% of his routes on the inside and was way behind Woods in overall routes. This elite usage with Matthew Stafford at the helm makes Kupp a potential league winner rest of season.
We could put something in here about the Week 4 matchup vs. Arizona, but at this point Kupp is a must start each week.
2 weeks, 2 huge games for our Comeback Player.
Kupp led all WRs in Week 2 fantasy points with a 9-catch, 163-yard, 2-TD outing in the win over the Colts. He made some nice plays to pick up additional yardage after the catch.
But credit HC Sean McVay for scheming much of Kupp’s production. There were 2 WR screens that went for nice gains. And Kupp’s 1st TD came when he was lined up in the backfield. The Colts’ zone coverage seemed to lose track of Kupp, leaving him wide open in the end zone for the score. Kupp ran a post route and found a soft spot over the middle of the Colts’ zone defense for his 2nd score.
Kupp led the Rams with 11 targets in this one, a big 37% share. That followed a 38% share in the opener. That number will obviously come down -- but it sure looks like Kupp is the Rams’ #1 WR this year.
He should keep rolling vs. a soft upcoming schedule. Kupp’s next 7 opponents: Bucs, Cardinals, Seahawks, Giants, Lions, Texans and Titans.
Cris Collinsworth dropped a nugget of information during the broadcast, alerting us that Kupp and Matt Stafford have been getting together every morning two hours before practice to watch film. This extra time working together was very evident in the pair’s first game on the field against the Bears. It looked as if the two had been playing together for years. Kupp led the team with 10 targets and was used all over the field. He finished the night with 7 receptions for 108 yards and a TD. Kupp also was brought down at the 1-yard line late in the third quarter.
If Kupp can continue to command a 38% target share, he is going to be in for a big year with Matt Stafford at QB for the Rams. Next up for the Rams is a very talented Colts defense that just held the Seahawks to 254 receiving yards. It could be a tough task this week, but we anticipate another solid performance in Week 2 for Cooper Kupp. We have Kupp at WR19 this week against Indianapolis. The chemistry with Matt Stafford will continue to grow throughout the season and we have Kupp ranked at WR13 the rest of the way.