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Cooper Kupp - Fantasy Points Outlook

Basic Stats Basic Stats

Cooper Kupp
LAR

WR LAR

#16 Wide Receiver

163 Projected Points

ADP: Not Available
Bye: 11
Experience: 4 Yr(s)
Age: 28
Height: 6'2"
Weight: 198
40 Time: 4.62

Weekly Outlook

3d Projection

Low Floor

8.3

DS Projection

13.9

Consensus

38 other sites
14

Low Ceiling

17.5

Rest of
Season

13.7

Week 7 Projections
Rec Rec Yds Rec TDs Fantasy Pts
7 96.6 0.7 13.9
Weekly Writeup
Fantasy's #1 WR gets a Lions squad sitting 25th in Football Outsiders' pass defense rankings.

Rest Of Way Outlook

Rec Rec Yds Rec TDs Fantasy Pts
6.4 85 0.6 12.2
Week 6
Kupp went off for 130 yards and 2 TDs on 9 receptions in the Week 6 rout of the Giants. He was targeted a team-high 12 times as the Giants simply didn’t have an answer for him. His 1st score came on 4th down and he beautifully maneuvered around the pylon, followed by another one later as he got lost in a crossing route and scampered in from 13 yards out.
Kupp is one of the best route runners in the game, and he worked whoever toed the line with him. He has been monstrous this year, leading the league with 7 TDs. Our Comeback Player of the Year is paying off rich dividends to fantasy owners, and he should continue to reap rewards against the Lions at home this weekend.
Week 5
Kupp has cooled off a bit after his white-hot start to the season. After topping 23 PPR points in Weeks 1-3, Kupp has failed to hit 17 points in back-to-back weeks. In Week 5, Kupp was still dominant, though, securing 7-92. Kupp continues to see elite target volume as he has seen at least 10 targets in every game so far in 2021. This usage has led Kupp to be top 3 in targets, receptions, yards and TDs on the year.
This week Kupp takes on a struggling New York Giants secondary that just allowed teammates Amari Cooper and CeeDee Lamb to find the end zone in Week 5. This matchup should help Kupp bounce back to his high-end WR1 ways this week.
Week 4
Kupp was close to another big game in Week 4. QB Matt Stafford missed him multiple times, including for 2 TDs -- 1 on an out route at the goal line that sailed over Kupp’s head and another on a seam route from 27 yards out thrown a step in front of Kupp. Kupp also had a drop early in the game.

It was an off day for both guys. But the usage remains super encouraging. Kupp saw another 13 targets -- easily tops on the team and a huge 32% of the team total. He’s sitting on a 34% target share on the season and has seen double-digit looks in all 4 games. That won’t continue, but it’s clear that Kupp is the focal point of the offense.

He’s an easy WR1 the rest of the way with a shot to finish as a top 3 fantasy WR.
Week 3
Kupp is on his way to a career year as he's now the clear #1 in LA. Yes, the production is off the charts, but behind the scenes it is his usage that is driving the WR1 season. Kupp leads the team in routes run and is back in the slot, seeing nearly 75% of his routes on the inside. This is a major change from 2020 when Kupp ran only 62% of his routes on the inside and was way behind Woods in overall routes. This elite usage with Matthew Stafford at the helm makes Kupp a potential league winner rest of season.
We could put something in here about the Week 4 matchup vs. Arizona, but at this point Kupp is a must start each week.
Week 2
2 weeks, 2 huge games for our Comeback Player.

Kupp led all WRs in Week 2 fantasy points with a 9-catch, 163-yard, 2-TD outing in the win over the Colts. He made some nice plays to pick up additional yardage after the catch.

But credit HC Sean McVay for scheming much of Kupp’s production. There were 2 WR screens that went for nice gains. And Kupp’s 1st TD came when he was lined up in the backfield. The Colts’ zone coverage seemed to lose track of Kupp, leaving him wide open in the end zone for the score. Kupp ran a post route and found a soft spot over the middle of the Colts’ zone defense for his 2nd score.

Kupp led the Rams with 11 targets in this one, a big 37% share. That followed a 38% share in the opener. That number will obviously come down -- but it sure looks like Kupp is the Rams’ #1 WR this year.

He should keep rolling vs. a soft upcoming schedule. Kupp’s next 7 opponents: Bucs, Cardinals, Seahawks, Giants, Lions, Texans and Titans.
Week 1
Cris Collinsworth dropped a nugget of information during the broadcast, alerting us that Kupp and Matt Stafford have been getting together every morning two hours before practice to watch film. This extra time working together was very evident in the pair’s first game on the field against the Bears. It looked as if the two had been playing together for years. Kupp led the team with 10 targets and was used all over the field. He finished the night with 7 receptions for 108 yards and a TD. Kupp also was brought down at the 1-yard line late in the third quarter.
If Kupp can continue to command a 38% target share, he is going to be in for a big year with Matt Stafford at QB for the Rams. Next up for the Rams is a very talented Colts defense that just held the Seahawks to 254 receiving yards. It could be a tough task this week, but we anticipate another solid performance in Week 2 for Cooper Kupp. We have Kupp at WR19 this week against Indianapolis. The chemistry with Matt Stafford will continue to grow throughout the season and we have Kupp ranked at WR13 the rest of the way.

Basic Stats Preseason Player Analysis

What You Need to Know:

  • Kupp compiled a 92-974-3 line in 15 games last year. He missed the regular-season finale on the COVID list.
  • Through Week 16, Kupp ranked 18th among WRs in PPR points and 27th in non-PPR.
  • He was a volatile fantasy option, finishing as a top-24 PPR WR in just 4 of 15 games. That 26.7% rate ranked just 40th. He scored as a top-12 WR 3 times -- tied for 24th most.
  • Kupp posted a 94-1,1161-10 line back in 2019, finishing 4th among WRs across fantasy scoring formats.
  • The only major difference between his past 2 seasons has been TD production.
    • After overachieving in that department with a 10.6% TD rate in 2019, Kupp sunk to a well-below-average 3.3% TD rate last year.
    • The Rams went from 70 passes inside the red zone in 2019 to 56 last year; and from 37 passes inside the 10 to 25.
    • Kupp’s share of targets in those areas also declined: from 26% to 21% in the red zone and from 27% to 20% inside the 10.
    • Kupp scored 7 red-zone TDs in 2019, including 6 inside the 10. He dropped to just 2 red-zone TDs and 1 inside the 10 last year.
  • Expect more red-zone opportunities for the Rams offense in 2021.
    • HC Sean McVay is back for his 5th season with the team.
    • QB Matt Stafford likely presents an upgrade from Jared Goff. Stafford has earned a higher Pro Football Focus passing grade than Goff in 2 straight seasons and 3 of the last 4.
  • Stafford should also help unlock more of Kupp’s downfield ability after Goff struggled mightily in that department last year.
    • Goff’s Pro Football Focus grade on deep passes over the last 4 seasons: 90.6, 93.2, 85.2, 58.
    • Stafford’s deep-passing grades over the same span: 89.7, 92.7, 85.3, 93.0.
  • Kupp averaged 14.0 and 14.2 yards per catch on 9.7 and 8.8-yard average depths of targets in 2017 and 2018. He sunk to 12.4 yards per catch on a 7.3-yard aDot in 2019. And last year, Kupp averaged a career-low 10.6 yards per catch on a 6.3-yard aDot. That latter mark ranked 74th among 77 qualifying WRs.
  • The Rams lost WR Josh Reynolds and TE Gerald Everett in free agency. They ranked 3rd and 4th, respectively, on last year’s team with 81 and 62 targets.
  • L.A. added free-agent WR DeSean Jackson and rookie WR Tutu Atwell. WR Robert Woods and 2020 2nd-round WR Van Jefferson return.
  • Kupp has averaged 8.4 and 8.3 targets per game over the past 2 seasons. He projects for similar volume in 2021.
  • He injured his right knee in last year’s Wild Card Round win over the Seahawks and missed the Divisional Round loss to the Packers. Kupp revealed in June that it was a Morel-Lavallee lesion, which is caused by the separation of the skin and tissue. “My knee is doing really well,” he added.

Draft Sharks Bottom Line:

Kupp got a bit unlucky to score just 3 times last year, despite ranking 9th among WRs in catches. He still finished WR18 in PPR points and WR27 in non-PPR. And that followed WR4 finishes in 2019 on 10 TDs -- so it’s not like the guy hasn’t proved capable of finding the end zone.

Kupp returns to the same offense in 2021, projects for similar volume and gets a likely QB upgrade in Matt Stafford. He’s a rock-solid WR2 with upside into WR1 territory.

Recent Shark Bites View All Shark Bites »

Rams WR Cooper Kupp (knee) is inactive for today's Divisional Round game vs. the Packers. It's a significant loss. WRs Josh Reynolds and Van Jefferson will take on bigger roles with Kupp out, but WR Robert Woods is a good bet to lead the way in targets.

View all Cooper Kupp Shark Bites »

Rams QB Cooper Kupp (knee) is listed as questionable for Saturday's Divisional Round game vs. the Packers. He missed all 3 practices, but HC Sean McVay said Kupp could still play without getting any work in during the week. We'll get his game status around 3 pm ET on Saturday. Kupp's absence would leave Robert Woods, Josh Reynolds and Van Jefferson as the Rams' top 3 WRs.

View all Cooper Kupp Shark Bites »

Rams WR Cooper Kupp (knee) remained sidelined for Wednesday's practice. HC Sean McVay did say that Kupp is "progressing" and could play vs. the Packers on Saturday without practicing. We'll continue to monitor his status.

View all Cooper Kupp Shark Bites »

Rams WR Cooper Kupp (knee) did not practice on Tuesday. The Rams have been non-committal on his availability for Saturday's game vs. the Packers, but we're guessing that he'll gut it out. We'll get another update Wednesday night.

View all Cooper Kupp Shark Bites »

Rams WR Cooper Kupp has been diagnosed with knee bursitis, HC Sean McVay said Monday. That's inflammation of a small, fluid-filled sack near the knee joint. McVay said the "hope" is that Kupp will be able to play through the issue in Green Bay on Saturday. We'll keep an eye on him this week.

View all Cooper Kupp Shark Bites »

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