Jones' targets got shorter with Jaguars

Jaguars WR Zay Jones set a career high in target share in his first Jacksonville season, ranking 33rd among WRs in that category. But his average target depth decreased by nearly 5 yards vs. his final season with the Raiders. That came despite Jones remaining primarily an outside WR. He has spent more than 65% of his pass snaps outside each of the past four years, according to Pro Football Focus. Calvin Ridley leads Jones by 1.0 in career aDOT and seems the more likely downfield threat for 2023. Jones, of course, is coming off the best fantasy season of his career. So this aspect might not matter too much. But the shorter aDOT could hurt further if Ridley's arrival cuts way into Jones' target share. All that said, we have Jones a little ahead of ADP in our 2023 WR rankings.